Expert EdTech email & content strategist
I help EdTech founders and marketers break the hamster-wheel of inconsistent messaging and low-intent leads to get aligned, k12 deals.
Hey, I’m Kelly. EdTech email marketing strategist.
My journey to EdTech copywriting began during my teacher lunchbreak, along with some early mornings and late nights (had to breakup with Bravo).
After helping my first EdTech client sharpen their messaging and positioning, I saw what happens when a brand finally speaks school adminstrator language. Visibility goes up, internal friction goes down, and the district “yes” comes faster.
Since then, I’ve partnered with 30+ EdTech companies to turn complex products into clear, high-converting messaging and content to get noticed, trusted, and chosen by districts.
Hear from people like you who also work in the EdTech space.
Jim McVety, Managing Partner at First Step Advisors
“What separates Kelly from other writers is that she knows how to combine technically precise writing with heart-felt storytelling. She’s a joy to work with, besides, and our team-along with our clients-have benefited greatly from Kelly’s contributions. Kelly’s work is superb and we are only too happy to engage with her on an ongoing basis.” -Jim McVety Founder & CEO of First Step Advisors
Jenny Woo, CEO of Mind Brain Emotion
"Kelly is an efficient and insightful copywriter. She reliably delivers skillful writing that is engaging and compelling. I love working with Kelly because she listens deeply to understand my company needs." -Dr. Jenny Woo, Founder & CEO of Mind Brain Emotion
Marla Wilson, Managing Partner of First Step Advisors
“As the Senior Partner at First Step Advisors, I was pleased to build a relationship with Kelly Cline on various content marketing needs. She has helped us write case studies, blogs, emails, and social media campaigns for different education clients. She is both responsive and a great communicator! I recommend her writing services.”-Marla Wilson, Senior Partner of First Step Advisors
Get EdTech marketing insights to help you reach more key players in k12 schools.
EdTech copywriting services
Blogs: Starting at $500
Included:
800-1500 word article
Market research
2 rounds of revisions
SEO-enhanced, authentic content
Case studies: Starting at $500
Included:
Done-for-you recorded interviews
Optimized problem-solution storytelling
2 rounds of revisions
Email Sequences: Starting at $1500
Included:
10-20 emails for a welcome, nurture, upsell, or re-engagement sequence
Market research
Lead opt-in content
Optimized subject lines and preview text
How to help your EdTech company grow and thrive in today's market
Explore more copywriting services & products
EdTech Marketing Guide
Free
Receive expert tips for getting started, a checklist for your EdTech marketing assets, and helpful resources.
EdTech Case Study Blueprint
$17
Ask the right questions to district administrators and educators and create success stories to prove your product’s impact and efficacy.
EdTech VIP Services
$1,997
Get turnkey sets of blogs, email sequences, or case studies in a 1 week turnaround.
Wouldn’t it be so nice to use all those B2C and B2B marketing tactics on K12 administrators?
If only, right?
Administrators aren’t whipping out the district credit card because the cart’s closing in an hour, and they’re not responding to a cold LinkedIn message either.
The education space is incredibly nuanced, and your brand’s messaging, positioning, and copy need to speak clearly, consistently, and creatively enough to get their attention.
But that’s not all.
You also need fit into their buying window instead of your quarters. You need to be there in the background being helpful during the school year but also memorable enough during RFP-season.
Together, we can leverage the frustrations and motivations of district leaders and position your solution as a trusted resource.
Your marketing assets will earn the attention of your audience and place your EdTech company as the go-to solution.
Go from so-so to rock solid with EdTech copywriting services.
FAQs
What is an Edtech copywriter?
People creating an education product, platform, or program feel called to make an impact on education. It’s combining the value of doing something good while improving education and earning sales.
All businesses, but especially education businesses, need to remember they aren’t just a business. They aren’t just dollar signs (though that’s definitely apart of it). They’re fixing a problem and offering a space for PEOPLE, not just profit. It’s a fine line, and it’s something you absolutely want to get right. The businesses who know this are the most profitable.
An EdTech copywriter is someone who writes the content for your business. This includes webpages, landing pages, blogs, case studies, advertisements, social media, and email sequences. The copywriter drives the consumer to action by increasing visibility, trust, and value.
Why should I hire an Edtech copywriter?
When you hire an Edtech copywriter, you’re investing in your company’s growth. Your EdTech marketing assets need to resonate with your target audience and move them to action. You have SO much to manage as the founder or marketing manager, so content creation becomes an after-thought.
An Edtech copywriter can offer insights into the intricacies of education and the marketing needed to go into it.
I’ve been a teacher for over a decade, so I’ve witnessed the many forms of educational tools to enter school districts. The most successful ones are consistent in their messaging and value proposition. That means their copy is at the forefront for optimized user experience.
What if I write the copy myself?
You can absolutely write copy yourself. In fact, most Edtech startups do. When you’re first starting out, this is the norm for many education companies, but soon they realize 1 of 2 things:
They’re copy sounds off or their words aren’t finding the right people.
They start making some sales and can’t stay on top of content creation because they’re too busy.
Do you really want to spend hours on case studies, blog content, or email sequences when you’re not even sure it will work? If you hire an experienced EdTech copywriter, you won’t have to.
What is your process?
You book a free, 15-minute discovery call where we talk about your business, target audience, and goals.
I research, write, and share the copy for you to review.
Your copy starts driving traffic, visibility, and sales.