Helping your EdTech company gain traction (and renewals) in school districts.
Here to help you. Former teacher turned EdTech copywriter.
Turnkey case studies, email sequences, and blogs for EdTech founders and marketers who want to enhance their marketing strategies and effectively engage school leaders.
Hear from people like you who also work in the EdTech space.
Jim McVety, Managing Partner at First Step Advisors
“What separates Kelly from other writers is that she knows how to combine technically precise writing with heart-felt storytelling. She’s a joy to work with, besides, and our team-along with our clients-have benefited greatly from Kelly’s contributions. Kelly’s work is superb and we are only too happy to engage with her on an ongoing basis.” -Jim McVety Founder & CEO of First Step Advisors
Jenny Woo, CEO of Mind Brain Emotion
"Kelly is an efficient and insightful copywriter. She reliably delivers skillful writing that is engaging and compelling. I love working with Kelly because she listens deeply to understand my company needs." -Dr. Jenny Woo, Founder & CEO of Mind Brain Emotion
Marla Wilson, Managing Partner of First Step Advisors
“As the Senior Partner at First Step Advisors, I was pleased to build a relationship with Kelly Cline on various content marketing needs. She has helped us write case studies, blogs, emails, and social media campaigns for different education clients. She is both responsive and a great communicator! I recommend her writing services.”-Marla Wilson, Senior Partner of First Step Advisors
Get EdTech marketing insights to help you reach more key players in k12 schools.
EdTech copywriting services
Blogs: Starting at $500
Included:
800-1500 word article
Market research
2 rounds of revisions
SEO-enhanced, authentic content
Case studies: Starting at $500
Included:
Done-for-you recorded interviews
Optimized problem-solution storytelling
2 rounds of revisions
Email Sequences: Starting at $1500
Included:
5-20 emails for a welcome, nurture, upsell, or re-engagement sequence
Market research
Lead opt-in content
Optimized subject lines and preview text
How to help your EdTech company grow and thrive in today's market
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EdTech Marketing Guide
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Ask the right questions to district administrators and educators and create success stories to prove your product’s impact and efficacy.
EdTech VIP Services
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Get turnkey sets of blogs, email sequences, or case studies in a 1 week turnaround.
Hi, I’m Kelly, an EdTech copywriter, who’s your inside guide to superintendents, administrators, supervisors, tech teams, teachers, parents, and students.
You want to know the people you're trying to reach, what they discuss in the faculty lounge, their conversations (and charged glances) during faculty meetings, and the meanings behind their district strategic plans. You need to know how to align their visions with your solutions.
I have this knowledge because I’m a former teacher with nearly fifteen years of classroom experience.
Marketing to education is drastically different from marketing in other industries (really should be called B2E). This is a common challenge for many education companies. The education space is filled with intricate nuances, and your copy needs to resonate with administrators, supervisors, and classroom teachers, which isn’t easy.
This is why you need someone who deeply understands your audience.
This is why you need someone like me.
Together, we can leverage the challenges and frustrations of district leaders and position your solution as a trusted resource.
Your marketing assets will earn the trust of your audience and place your EdTech company as a credible authority.
Go from so-so to rock solid with EdTech copywriting services.
FAQs
What is an Edtech copywriter?
People creating an education product, platform, or program feel called to make an impact on education. It’s combining the value of doing something good while improving education and earning sales.
All businesses, but especially education businesses, need to remember they aren’t just a business. They aren’t just dollar signs (though that’s definitely apart of it). They’re fixing a problem and offering a space for PEOPLE, not just profit. It’s a fine line, and it’s something you absolutely want to get right. The businesses who know this are the most profitable.
An EdTech copywriter is someone who writes the content for your business. This includes webpages, landing pages, blogs, case studies, advertisements, social media, and email sequences. The copywriter drives the consumer to action by increasing visibility, trust, and value.
Why should I hire an Edtech copywriter?
When you hire an Edtech copywriter, you’re investing in your company’s growth. Your EdTech marketing assets need to resonate with your target audience and move them to action. You have SO much to manage as the founder or marketing manager, so content creation becomes an after-thought.
An Edtech copywriter can offer insights into the intricacies of education and the marketing needed to go into it.
I’ve been a teacher for over a decade, so I’ve witnessed the many forms of educational tools to enter school districts. The most successful ones are consistent in their messaging and value proposition. That means their copy is at the forefront for optimized user experience.
What if I write the copy myself?
You can absolutely write copy yourself. In fact, most Edtech startups do. When you’re first starting out, this is the norm for many education companies, but soon they realize 1 of 2 things:
They’re copy sounds off or their words aren’t finding the right people.
They start making some sales and can’t stay on top of content creation because they’re too busy.
Do you really want to spend hours on case studies, blog content, or email sequences when you’re not even sure it will work? If you hire an experienced EdTech copywriter, you won’t have to.
What is your process?
You book a free, 15-minute discovery call where we talk about your business, target audience, and goals.
I research, write, and share the copy for you to review.
Your copy starts driving traffic, visibility, and sales.